February 18, 2017 by admin Small Business 0

10 Ways to Market Your Small Business on a Shoestring Budget

By Susan Solovic – She is The Small Business Expert — An award-winning entrepreneur, keynote speaker, New York Times bestselling author 1. Craft an elevator pitch You should be marketing all the time — wherever you are. Therefore, you need a compelling elevator pitch. Research shows the average attention span of an adult is about six to eight seconds. That’s all the time you have to grab someone’s attention. If you successfully engage them, then you only have a little over a minute to really sell them on your product or service. Invest the time to craft a killer elevator pitch. The return on your investment will pay huge dividends in terms of creating business opportunities. 2. Leverage your community You don’t have to think big when it comes to your marketing efforts. Think locally. What’s going on in your community? Sponsor a Little League team or a 5k charity walk/run. Print bookmarks and leave them at the local library. Get to know your ideal customer and think about how and where they spend their time. Then search for opportunities to get in front of your customer with your marketing message. 3. Collaborate Put together a group of synergistic, non-competitive […]

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PitchFeast Indy

Kendrea Williams, PitchFeast CEO will be joining us this month to talk about entrepreneurship, and why she created PitchFeast.  We will also discuss the organization’s involvement with this year’s Lemonade Day Greater Indianapolis! PitchFeast is a 501(c)(3) public charity and crowdfunding dinner, which serves as an innovative fundraising program for small businesses, under-resourced entrepreneurs and creatives. It is a monthly community meal in which a ticket gives you now only food and fellowship, but also the opportunity to FUNdraise for a creative, Indianapolis idea. The next event, is February 27th, 6:30pm at The Speak Easy.  Click here to purchase tickets via the Givelify app.  Or click here to submit a proposal for your own pitch!  Find more PitchFeast Event dates on Meetup.com — featured image: pitchfeast.org

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